2014 SEO Trends - How To Adapt To The Changes

2014 SEO Trends - How To Adapt To The Changes

The year 2014 is going to hold its fair share of updates and surprises if the previous years are anything to go by. We have just had the big update called Hummingbird which is supposed to be the biggest change since 2010, and yet some people are claiming they see no difference. You can adapt to the changes by thinking the way that Google does. Here are a few tips to help you guard against and pre-adapt to 2014 changes.

Write page content for the user

Google wants people to write for the user because they want their search engine results to be as user friendly as possible. They want web masters to write content that puts the user first because it is far more use to Google if the user is happy with the results.

The user does not want awkward sentence structure in order to insert keywords. The user simply wants a sentence structure and syntax that flows easily and makes sense. No matter what the trend is--Google will always bring their updates around so that the user comes first, so it is better for you if that is always your starting point.

Sticking to one form of SEO is no help

The fact is that it is easier if you can concentrate all of your efforts into one type of SEO (Search Engine Optimization). It is easier if you can build a massive and regenerative backlink campaign, or if you can build a social media empire, but that is not what Google wants. They claim they have over 200 ranking factors, which is always going to mean that a broader SEO profile is always going to win out.

It also suggests that even if you do have something such as a very robust and broad backlink profile that it will only take you so far. You will have to concentrate on other SEO elements in order to stay at the top of the search engine results pages.

Have your anchor text explain what the linked page is about

This is actually what anchor text is supposed to do, so it is hardly surprising that the search engines have picked up on it. A search engine is not a thinking device and it has no intelligence behind it. All it can do is pick up on clues to the meaning of your web pages and some of those clues come from anchor text.

The anchor text of both your internal links and your backlink anchor text should be at least mildly descriptive of the page it points to. That is why having a keyword in your anchor text that matches up with a keyword from the page is desirable. Un-descriptive anchor text such as �click here� does not really give many clues away as to the meaning of the web page it points to.

A usable website is one that does well on the search engines

All you have to do is make sure your website has a use and that it is highly usable. If that is the case then it is highly unlikely that any Google update is going to affect you negatively.

Insert backlinks into websites were you may also get direct traffic

Google are interested in you having backlinks where your target audience may congregate, so as a rule of thumb you should put backlink where people are the most likely to click on them (where you may get direct traffic).

Search engine trends are not your friends

They appear from time to time, where you are told that comment section links are great, or guest posting is the newest form of content marketing. Take note of trends but do not follow them too closely because they are often overturned with the next Google update.

A broad backlink profile is best

Getting backlinks from a variety of useful places is the best. This does not mean you should get them from any old place, it just means getting them from as many different relevant places as possible.

Dedicate some time each week to website maintenance

This means updating your website in a useful manner. It means creating updates that keep your pages literally up to date. Old information is never search engine friendly.

Do not create content for the sake of having fresh content

This is an old trick that you should have gotten rid of a long time ago. Google does like fresh content but they keep setting up their updates to combat useless content that is there for the sake of new content.

This post is written by KATE FUNK.

Kate Funk writes on behalf of Aussiewriter.com. She is proficient in writing on everything connected with networking and blog writing.